Mission
We grow Romanian university pride through products that create belonging.
About UniTee
TOGETHER
WE BELONG ✱
In a world where differences can divide us, we build a shared space — where every student feels accepted, valued and connected to others.
In Romania, university belonging has no visual tradition. There is academic pride — but it isn’t expressed through coherent symbols. That’s what we’re building.
The story of the name
UNIuniversity
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TEEtee · merch
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UNITYunity
Each ray of the asterisk stands for a different person — but when they all meet at the same point, they form a community. A whole. It’s the visual metaphor for togetherness in diversity that defines student life.
Vision
To be the symbol of academic identity for students from and in Romania.
Values
Belonging. Authenticity. Pride. For students who want more than lectures and exams.
Why we exist
For the Romanian student who wants to express their academic identity in an authentic, contemporary way, UniTee brings university spirit to life through current design made for the Romanian reality. More than just a hoodie — a bridge between students and their university community.